The Truth about Crafting a Personal Brand Online
There are 6 thousand tweets sent per second and almost 5 billion videos watched on Youtube every single day. More than 30 billion photos have been shared on Instagram. And 1.28 billion people are Facebook daily users. I find it fascinating that between all these Social Media stats there is me and what I share with the world, my personal brand. The Yosemite video I put on Youtube, the comment I made on my friend’s Instagram picture and the SLU’s Solstice Night Market Pop-Up event I marked as interested on Facebook.
If you are reading this post, chances are, you already have a personal brand online. You might not have a carefully curated personal brand, but you do have one. We are all constantly judging and being judged by our digital covers. At first, the idea of having an online strategy behind my social media content seemed intimidating and a touch pretentious. Yet I fast realized that it is an opportunity to create an unique voice, to control my own narrative and let it replace my resume.
Personal branding is not about how to become internet famous. Nor about oversharing all the cool things you do. It goes beyond learning how to take a perfect selfie or grow your following. Becoming an authentic person online is the vehicle to turn your social media platforms into possibilities to make your professional goals a reality. Your web presence says a lot about who you are as a person. Therefore, it is also an important channel to broadcast the work you do and the things you are interested in.
It takes a bit of courage to embark in this journey but if done right it will open opportunities otherwise would not have existed. I’m excited to explore this concept here and start using social media to build my online professional network.
Thank you for walking with me,