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How to identify your strengths and find your purpose

Jun 5, 2017 | Personal Branding

You arrived on this planet with unique desires and talents. Your journey in life is to discover and develop each one of them. That’s the key to unlock the best version of yourself, find your purpose and create your personal brand. A brand that not only looks like you, but feels, acts and sounds like you. In order to define your purpose you will have to first identify your strengths, refine your profile and use your unique voice to control the narrative around what you want people to know about what you do.

I’m sure you have many brilliant ideas in your mind and finding your purpose might seem overwhelming. Good news, not everything should feel like a big effort – your talents are meant to come naturally to you. Start by taking an objective look on what you have done in the past and what you might do in the future. With a little soul searching you will be able to decide what you are going to include in your narrative and what you are going to keep for yourself. Your personal brand is not you, it is just a part of who you are. You don’t have to sacrifice your private life to create it.

You purpose should make you feel inspired. Pay attention to the things that make you lose track of the time. Listening to whatever people think you should be doing is not going to work here – it would force your way through life and produce ordinary results. However, listening to what your friends have to say about you can be very helpful. When I started working on my personal brand I asked some close friends to briefly describe my personality and my strengths. It amazed me how much potential my friends were able to see in me when I was not able to see it myself. Then, I put together a list of keywords, rolled up my sleeves and worked on my purpose statement by answering questions like the ones below.

  • What are you really proud of? Identify your past successes. It is easy to dismiss them, so please don’t take your amazing experiences for granted.
  • What do you want to become? Try to think about in which ways you want to impact your community and help someone beyond yourself.
  • List your goals for 1, 5 and 10 years from now. Be realistic. Remember that building a career takes time, perseverance and patience.

There is no magic formula to figure out your purpose in life, but developing your personal brand is a powerful tool in this journey. If you don’t effortlessly know what your talents are, dig deeper to uncover them. It takes courage to discover how to flourish doing what you love. My personal brand is not perfect and there is a fair chance it will never be. However, this process of developing it brought me awareness of what is important in my work and my life. It feels like it is forever improving and becoming clearer. Good enough, right?



Must Read:  I’ll start with one of my favorite reads coming from Emma Watson who wrote this piece about her beauty secrets and magically displayed the eco friendly/natural/clean side of her personal brand. I also loved reading this Vogue conversational article on being an influencer – a bit long but very appropriate.

Podcast: I was excited to see that Tavi Gevinson has launched a podcast titled Rookie. If you have never heard of this lady before, the first thing you need to know is that she founded her fashion blog Style Rookie when she was 11. She has since then created a space for teen girls (YES GIRLS) that “respects its readers’ intelligence” – so this makes for a really interesting listen. Enjoy!

1 Comment

  1. Cinthia Cerqueira

    You are special!

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